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Wonderfall (@w0nderfall)
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Bonnet-Masimbert joined LVMH in 1996 and began his career in the luxury sector within the group. In 2018, he moved to Rimowa, where he held senior management roles and led a repositioning of the brand's distribution network, a revamp of its commercial model and the build-out of its e-commerce channels.
消费券是真金白银的补贴，也是拉动需求的有效工具。不过，消费券能降低游客的旅游成本，却无法自动兑换成为游客的满意指数。要想把消费券带来的短期流量转化为长期留量，关键不只是券发得多少，还在于文旅的内功练得有多深。