Premature fundraising often leads to premature scaling — one of the leading causes of startup failure.
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"If we hadn't had the co-CEO model, we probably would have felt that we needed to find a new CEO, or even sell the business, which are things that happen to so many female-run businesses because they don't see how it's going to work. Our experience was that this can really work."
"If there is a flood warning and our dogs are in the house it terrifies us because we both travel over an hour to and from work," she said.